APS Bank has introduced a signature scent developed by Maltese perfumer Stephen Cordina, designed to create a more welcoming retail environment for customers.
Featuring fresh citrus and herbaceous notes, subtle florals including jasmine, and warm woody undertones, the fragrance has been carefully composed using natural essential oils to create an elegant and contemporary sensory experience.
The initiative forms part of APS Bank’s wider focus on customer experience, recognising that atmosphere, design and sensory cues can shape the customer experience. While customer service remains at the heart of the branch experience, the Bank continues to invest in creating environments that are comfortable, memorable and aligned with its brand identity.
Scott Lee Holloway, Head of Customer Experience at APS Bank, commented “Customer experience is shaped by far more than the transaction itself. Elements such as atmosphere, environment and consistency all play a role in how customers feel when they visit us. The introduction of our signature scent is another step towards creating a distinctive branch experience that customers can immediately associate with APS Bank.”
