New online financial awareness platform underway
In these last few months, a number of members of the European Federation of Ethical and Alternative Banks (FEBEA), including APS Bank, have been co-operating in the development of an online platform aimed at promoting financial awareness across Europe. The online portal called PROFIT is expected to be rolled out by the end of 2018 and is currently in its pilot testing phase.
"Low financial literacy rates are a tangible issue for any financial institution. It is thus the Bank's privilege to be actively involved in educating consumers on how to make more informed financial decisions", said Mario Casha, a retail manager at APS Bank.
As part of the project, APS Bank has carried out a user needs analysis via survey, and will also be involved in this phase, whereby the most appropriate toolkits will be determined for each age group.
More information about project PROFIT can be found on http://projectprofit.eu/.