In celebration of World Customer Experience (CX) Day on Tuesday 6 October 2026, APS Bank’s Voice of the Customer (VoC) and Customer Experience team took the opportunity to connect directly with customers and colleagues. In the weeks leading up to CX Day, the team visited all APS branches and offices, handing out treats, speaking with customers and colleagues, and gathering feedback on their experiences with the Bank.
APS Bank also hosted its third ‘Afternoon Tea with VoC’ on Thursday 1 October 2026 at its Swatar Head Office, bringing colleagues together to share their experiences, discuss customer feedback and explore ways of making everyday interactions better.
Scott Lee Holloway, Head of Customer Experience, commented: “Good customer experience starts with listening. Visiting our branches gives us the chance to hear directly from our customers and colleagues about what works and what we can do better. Listening is only valuable if we act on what we hear, and that feedback helps us identify where we can make a real difference to our customers.”
