APS Bank has launched its 2025 Christmas campaign bringing a playful and light-hearted take to a simple message: the Bank is always here for its customers and the wider community. The campaign highlights how APS Bank supports people in their everyday banking needs as well as their bigger dreams.
The series of three short adverts, now live on YouTube, carries the Bank’s familiar brand message while adding a warm festive touch. Each advert reflects small moments of support that reinforce the ethos of the Bank’s commitment to dependable, community-centred service.
“This year’s campaign captures who we are – consistent, supportive and closely connected to our community,” said Aida Cassola, Brand and Marketing Manager. “We wanted to share a simple, uplifting message that reflects how we stand by our customers throughout the year, especially during the moments that matter – such as Christmas.”
Watch the videos on apsbank.com.mt/Christmas.
