APS Bank, the first local bank to hold a dedicated offsite focused on Customer Experience (CX), recently hosted its second CX Offsite, at Villa Arrigo, Naxxar. The biennial event brought together the Bank’s senior management and colleagues from business and support functions to reflect on progress, assess current challenges and align priorities for future customer-centric initiatives under the theme Back to the Future.
The sessions combined strategic discussions with interactive workshops focused on strengthening accessible and seamless experiences across all touchpoints. The insights gathered will be consolidated and validated with customers, before being implemented.
Commenting on the event, Head of Customer Experience, Scott Lee Holloway, said: “The Offsite is a vital moment for us to align and energise around our CX priorities. By reflecting honestly on our progress and agreeing on the next steps, we ensure that our strategy keeps pace with customer expectations, builds real momentum for the future, and continues raising the bar for our customers.”
