News Details

APS - Yesterday, Today, Tomorrow

11/06/2021 20:00:00


APS Bank has proudly launched its new campaign entitled “Yesterday, Today, Tomorrow”, reflecting its rich history, long-term commitment to the community and contemporary standing. This campaign includes the launch of the Bank’s TV advert on national television and digital channels.

Over its 110+ year history, the Bank has undergone a radical shift making it one of Malta’s leading banks today. While growing its portfolio of products and services and strategically delivering progress in key areas, the Bank remained focus on a simple yet versatile business model. Driven by a clear and ambitious Vision, well-defined Mission and strong Values, the Bank has been transforming at speed, improving the customer experience by marrying digital innovation with branch network convenience. But the Bank’s core remains its community involvement, making it a priority that all corporate and business actions have its customers, employees and extended community at the very heart.

Herve Delpech, Chief Strategy Officer at APS Bank, explained, “APS yesterday, today, tomorrow, our slogan for the brand campaign truly highlights our long history of serving the community and belief in creating a personalised relationship for all our customers, with our values and ethos in sharp focus.”

Watch the Bank’s new TV advert and learn more on our campaign on

Copyright © 2017 APS Bank plc
APS Bank plc is regulated by the Malta Financial Services Authority as a Credit Institution under the Banking Act 1994 and to carry out Investment Services activities under the Investment Services Act 1994. The Bank is also registered as a Tied Insurance Intermediary under the Insurance Distribution Act 2018.